Pricing buy-now listings with revision discipline
May 10, 2026 · Sub Editor at Den
BIN is marketing, not prophecy. Start with comp median, add ten to twenty percent for outbound effort, review every sixty days.
Revision rules
- Two qualified offers below BIN: lower within two weeks or justify hold in writing
- Zero inquiries in ninety days with lander traffic: drop price 15 percent or improve lander copy first
- End-user inbound: pause public BIN cuts while negotiating
Remedy.co at $75K and HoneyPot.com at $150K started as ambitious BINs somewhere before they cleared. Your listing should move toward market, not wait for lottery.