NamesCon 2025 live auction hit $4.85M with 70.4% sell-through

Analysis of the NamesCon 2025 live auction placed total sales near $4.85 million with a 70.4% sell-through rate, meaning roughly seven in ten lots found bidders at reserve. DomainHeat's breakdown remains a reference for how conference energy converts, or fails to convert, into cleared prices.

Conference auctions mix portfolio liquidation, sponsor promotions, and genuine end-user bidding. A 70.4% sell-through is healthy but not universal proof that every listed asset was fairly priced. Passed lots often reappear on GoDaddy or Sedo with adjusted reserves.

What investors should remember

• Live auction fever can inflate short-term comps; verify post-conference transfers.
• Sell-through rate matters as much as headline gross when you consign your own names.
• NamesCon 2026 planning should include whether your tier belongs on stage or in closeouts.